The company that brought you the Moov Now wearable, just introduced a wearable for your forehead that tracks your heart rate and gives you coaching. They’re calling it the Moov HR. It may be just what they needed to outbox Fitbit and Apple.
Moov wants to be what Apple and Fitbit cannot be, simple, versatile, and effective. Moov was waterproof before either of them. It tracked boxing long before them too… in fact, neither Apple of Fitbit track punches yet.
Combined with the Now, the Moov HR packs a power punch of data that could give them the edge they need to take the limelight.
Simple | Versatile | Effective
To be fair, Fitbit does offer a simple wearable, but it doesn’t do what Moov can. Move’s first wearable didn’t tell the time because it didn’t have a face. It didn’t even track your heart rate.
That said, it did host a particular set of skills. At the time, nobody was tracking boxing. Nobody was waterproof.
The concessions Moov made allowed for a device that didn’t drain its battery. It was easy to keep out water. Dropping these extras allowed Moov to concentrate elsewhere.
There may now be more specific wearables for boxers, but for the casual boxer who also wants to track his swimming, there is nothing else.
First in So Many Ways
It wasn’t just that Moov offered boxing when everybody else was tracking steps, the first device from Moov could track your kicks when strapped to your ankle.
It could track your laps in the pool, your strides on the bike, and even your footfalls. The Moov Now did something nobody else was doing at the time. It gave you real-time feedback.
It analyzed your form, then coached you on how to improve. It did all of this without an overnight recharge. The Move Now lasted six months before the battery would die.
The introduction of the HR is about more than reading your heart rate. Combined with the Now wearable, the Moov suite of wearables can build a robust picture of your body in space.
It has the potential, not just to measure one point in space, but all of your limbs in relationship to your head, combine that data into a complete picture of your movement.
It doesn’t take a rocket scientist to imagine how valuable this data combined with GPS and heart rate could be to an athlete or weekend warrior. The possibilities with this technology remind us a little of Notch, but at a much, much cheaper price point.
Not only less expensive, Moov’s products come with a real-time virtual coach. We’re calling it now: category killer.
As we move forward through time people want more from their fitness trackers than counting steps. Moov gets this. They made all the right compromises with their first product so they could crush it on #2, with no overshoot.
With one a few minor tweaks, they’ve opened up a whole new can of beans. Expect to hear more about Moov in 2017. Time to catch up, everyone else.
Want to know more about the HR? Head over to the Moov site.